24metrics builds ML-powered fraud detection in just 2 months

November 2021

DoiT helped 24metrics deploy machine learning capabilities to stop ad fraud before it happens, reducing project timeline from 5+ months to 2 months.

4.2x: higher accuracy
7x: faster results
60%: user adoption

“We thought this project would take more than five months and involve more engineers. But with close support from DoiT, it ended up being quite easy and much faster than expected. It only took us two months to build the machine learning algorithm and deploy the new feature.”
Stavros Charitakis
Engineer, 24metrics

The Challenge

24metrics needed to enhance their rule-based fraud detection with machine learning to predict user quality early and stop evolving fraud schemes. With only 8 engineers and no ML expertise, they required a trusted partner to guide them through building these capabilities on Google Cloud.

The Solution

DoiT provided comprehensive support through a dedicated Slack channel and guided 24metrics through Google Cloud AutoML implementation. The team helped define the problem scope, recommended the right tools, analyzed training results, and ensured cost-efficient deployment of ML models.

Results

Reduced project timeline from 5+ months to just 2 months
60% of existing user base adopted new ML-based services
Achieved 4.2x higher accuracy than traditional methods
Delivered 7x faster results for fraud detection
Attracted new customers specifically for ML capabilities

The fraud detection challenge

About 20% of marketing spend is lost to digital ad fraud. 24metrics helps businesses detect fraudulent traffic with proprietary rule-based algorithms, but evolving threats required machine learning capabilities to predict user quality early. With only 8 engineers and no ML expertise, the team needed a trusted partner to guide them through building these capabilities on Google Cloud.

Finding the right partner

24metrics runs all services on Google Cloud using microservices on Google Kubernetes Engine. They needed ML expertise to leverage Google Cloud's capabilities. DoiT International stood out for their deep familiarity with 24metrics' Google Cloud setup, attractive pricing with no extra cost, and excellent support team.

Rapid ML implementation

DoiT set up a dedicated Slack channel for non-bureaucratic collaboration and provided comprehensive guidance on Google Cloud AutoML. When initial results didn't meet standards, DoiT helped analyze issues and recommend alternatives. The team guided 24metrics through exact deployment steps, ensuring cost-efficient implementation.

Exceptional customer results

The new ML capabilities delivered immediate value. 60% of existing customers adopted the new services, experiencing 4.2x higher accuracy than traditional methods and 7x faster results. Customers can now set executive dashboards to observe campaign metrics and user quality in real-time.

Business impact and growth

The ML feature became a unique differentiator, attracting new customers specifically for this capability. It directly improved revenue and client retention. The solution enables businesses to stop fraud before it happens, with intuitive task reports helping customers quickly see campaign improvements.

Future innovation plans

24metrics plans to expand ML capabilities to add more anti-fraud filters and adapt solutions to new industries, especially e-commerce. With the ability to predict purchase values, they aim to help online stores improve conversion rates, becoming a one-stop shop for campaign effectiveness optimization.

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Story overview

What they say

DoiT was a true partner, not a vendor. They helped us understand the problem, refine the vision, and build something production-ready far faster than we could have on our own. Their expertise, responsiveness, and commitment made all the difference.

Dr. Anish Kapur, Founder & CEO, Promptly

DoiT's Customer Success and Forward Deployed Engineering teams work very closely with us. The regular sessions with our CSM keep us focused on the right priorities, and the FDEs provide the deep technical guidance we need to validate decisions and optimize our environment. That combination has been genuinely valuable for us.

Alexander Lundberg Santos, Platform Engineer at Extenda Retail

When we started working with DoiT, we deployed Flexsave to save time and reduce complexity. We still use it today. But what really stands out is the expert support. Having someone to collaborate with on deep cloud cost topics, someone who really understands the nuances, is incredibly valuable.

Jesper Terkelsen, CTO at Monta

DoiT's Cloud Accelerator turned our AI idea into a shipped product, saving at least three months of development and delivering reliable, explainable insights our customers trust.

Scott Desgrosseilliers, CEO and co-founder, Wicked Reports

DaySmart

Working with DoiT gave us the speed of a startup and the rigor of an enterprise R&D lab. We launched an AI feature in ninety days with zero engineering lift, unified our cloud visibility across multiple products and built a foundation to scale AI responsibly.

Tim Green, SVP of AI, DaySmart

Our AWS environment had grown rapidly, and complexity was outpacing control. DoiT helped us bring structure and clarity, aligning financial and technical decisions through a shared foundation.

Maurizio Trezzi, Director of IT, Vivaticket

DoiT gives us contextual insight into what's happening in our cloud environment. That helps us ensure we're meeting customer needs while managing our costs. It's that central pane of glass that lets engineering and finance work together, powered by the technology and backed by DoiT's people.

Matt Warner, Co-Founder and CEO at Blumira

For anyone considering DoiT: do it. The tools pay for themselves. We've reduced costs, improved visibility, and built a platform that can scale globally with control and confidence.

Matej Serbec, CTO, TradeLocker

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Donnie Green, VP of Platform Engineering, Bloomerang

Sentric Music

With maybe 5-10 minutes, Ava had guided me right down into the low-level detail of the services that we were running in our compute environment, named the exact instances that were starting to chew through our money, produced a report for me that showed that this was almost a direct correlation to the cost growth that we were seeing, which meant that we were able to get on top of it pretty much immediately.

Stephen Roughley, Head of Engineering at Sentric Music

Atadex

With DoiT Cloud Intelligence™ managing our procurement and DoiT's engineers acting as an extension of my team, my costs are down, my efficiency is up, and my profitability is up

Mitch Bernet, Founder and CEO at Atadex

Skyral

A key takeaway for me working with DoiT is that the level of professionalism is extremely high. They're an obvious choice if you're looking for a partner to help implement best practices in your cloud environment and reduce cost.

Oliver Young, Senior Technical Manager at Skyral

We knew WhatsApp was the perfect channel for global remittances, but building secure, real-time conversations across languages was a massive challenge. DoiT helped us break through. They didn't just advise, they helped us architect and launch a GenAI solution that's 100x more powerful than what we had. We're now in a completely different league.

Jaime Gonzalez-Gasque, CEO, Reimagination Technologies

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