Promptly saves $600K and ships AI in weeks
- $600K
- Annual cloud cost savings
- 3 months
- of engineering time saved
DoiT's Cloud Intelligence platform drove RDS right-sizing, a Reserved Instance strategy and unified visibility across 25 AWS accounts.

Amazon Aurora clusters sat at the core of the platform's data layer, but they ran on Standard Storage configurations that didn't reflect actual I/O patterns. RDS instances were provisioned for peak load rather than tuned to everyday usage. The gap between what was provisioned and what was needed translated directly into unnecessary spend, month after month.
Without a structured approach to analysing usage patterns, that spend was effectively invisible. The team knew inefficiency existed somewhere in the estate. Pinpointing it, and knowing what to do about it, required expertise they didn't have in-house.
Tracking what ran where across 25 AWS accounts was a manual, error-prone process. In accounts being wound down and deprecated, new resources could appear without anyone noticing. For a team managing cost accountability across a complex estate, that blind spot carried real risk: untracked resources meant untracked spend and potential compliance exposure.
Each challenge was manageable in isolation. Together, they pointed to a team that needed both a smarter platform and an extended technical partner, one with the specialist depth to complement what an in-house team at this scale and pace can carry alone.
DoiT engaged the Luxury Escapes platform team through its Cloud Intelligence platform, pairing intelligent tooling with hands-on engineering expertise. For Chiamaka's team, the difference wasn't just what DoiT could see. It was what DoiT did with what it saw.
DoiT's Forward Deployed Engineers and Customer Success Manager analysed daily RDS usage patterns and performance metrics across the Luxury Escapes estate, building a picture of how workloads actually behaved rather than how they were assumed to behave. That analysis identified clear opportunities to right-size instances and shift to a Reserved Instance model calibrated to real demand.
The outcome was a tailored strategy that now covers 70% to 80% of Luxury Escapes' Aurora RDS workload, delivering approximately $7,000 to $8,000 in direct savings. DoiT's engineers went further, reviewing Aurora cluster storage configurations and identifying specific workloads where a shift to I/O Optimized storage made both performance and cost sense. A configuration detail most teams would overlook became a compounding efficiency gain.
With the Reserved Instance strategy in place, Satyam Gupta, introduced CloudFlow to give the team the tools to monitor and protect that investment. Through automated reporting in CloudFlow, Chiamaka's team gained visibility of Reserved Instance expiration dates and utilisation rates across the estate, allowing it to act ahead of expiring commitments rather than discovering them after the fact.
CloudFlow also addressed a broader governance challenge. For a team previously context-switching between 25 separate AWS accounts, it provided a single, unified view of what was running across the entire estate. Automated alerting meant that new resources created inside a deprecated account triggered an immediate notification, turning a process that had relied on manual checks into a controlled, auditable workflow.
Satyam checked in with Chiamaka's team multiple times per sprint, surfacing new platform capabilities and providing active support through the App Mesh migration and ongoing Aurora cluster work. When the team hit problems that needed specialist knowledge, Satyam connected them with the right DoiT engineers quickly. Cost attribution was configured across teams and services so anomalies could trace back to their root cause without delay.
“What I really like about DoiT's approach is that you're very hands-on and proactive. Satyam would ping me a few times a sprint, letting me know about the most current features, checking in on how things are going. When we are going through a peak time, that proactiveness makes a real difference. Satyam always comes through whenever we need support and helps us leverage the right experts to get us where we need to be.”
Luxury Escapes isn't slowing down, and the platform team's ambitions for the AWS estate reflect that. Over the next 12 months, the focus shifts from establishing the FinOps practice to deepening it. CloudFlow's resource visualisation and governance capabilities have more to give, and Chiamaka's team plans to expand how they use them as familiarity with the platform grows.
The AWS App Mesh migration continues with active support from DoiT's engineers. Further Aurora storage optimisation work remains in the pipeline. And as the platform adds accounts, services and spend, the partnership model that made the first wave of results possible scales with it.
For Chiamaka, that continuity matters as much as any individual outcome. A partner who shows up every sprint, knows the estate and brings the right expertise at the right moment isn't a vendor. It's infrastructure for the team itself.
Luxury Escapes gives travellers access to curated premium holidays across the Asia-Pacific region and beyond. When a customer books through the platform, they're trusting it to handle everything: finding the right experience, processing payment and personalising what comes next. That trust depends entirely on a technology platform that performs reliably at scale.
Chiamaka Ibeme, Engineering Manager for Platform at Luxury Escapes, carries much of the responsibility for that reliability. Her team owns the infrastructure, developer experience, DevOps, CI pipelines and security underpinning the full customer journey. As the business grew, so did the complexity of the AWS environment they managed, spanning 25 accounts and a diverse set of services including Amazon Aurora, Amazon ElastiCache, Amazon OpenSearch Service and AWS App Mesh.
Chiamaka knew the estate needed more rigour. Cloud spend had reached approximately 500,000 Australian dollars per month, and the tools and processes her team relied on weren't built for an environment of that scale. Without better visibility and tighter governance, cost could quietly spiral while engineering attention stayed focused on delivery.
"The goal," she says, "was to stay on top of our cloud costs and make sure it doesn't go out of proportion."
Explore how DoiT Cloud Intelligence and ClodFlow help teams improve visibility, governance, and unit economics across cloud environments.
What I really like about DoiT's approach is that you're very hands-on and proactive. Satyam would ping me a few times a sprint, letting me know about the most current features, checking in on how things are going. When we are going through a peak time, that proactiveness makes a real difference. Satyam always comes through whenever we need support and helps us leverage the right experts to get us where we need to be.
Chiamaka Ibeme, Engineering Manager, Platform
DoiT was a true partner, not a vendor. They helped us understand the problem, refine the vision, and build something production-ready far faster than we could have on our own. Their expertise, responsiveness, and commitment made all the difference.
Dr. Anish Kapur, Founder & CEO, Promptly
DoiT's Customer Success and Forward Deployed Engineering teams work very closely with us. The regular sessions with our CSM keep us focused on the right priorities, and the FDEs provide the deep technical guidance we need to validate decisions and optimize our environment. That combination has been genuinely valuable for us.
Alexander Lundberg Santos, Platform Engineer at Extenda Retail
When we started working with DoiT, we deployed Flexsave to save time and reduce complexity. We still use it today. But what really stands out is the expert support. Having someone to collaborate with on deep cloud cost topics, someone who really understands the nuances, is incredibly valuable.
Jesper Terkelsen, CTO at Monta
DoiT's Cloud Accelerator turned our AI idea into a shipped product, saving at least three months of development and delivering reliable, explainable insights our customers trust.
Scott Desgrosseilliers, CEO and co-founder, Wicked Reports
Working with DoiT gave us the speed of a startup and the rigor of an enterprise R&D lab. We launched an AI feature in ninety days with zero engineering lift, unified our cloud visibility across multiple products and built a foundation to scale AI responsibly.
Tim Green, SVP of AI, DaySmart
Our AWS environment had grown rapidly, and complexity was outpacing control. DoiT helped us bring structure and clarity, aligning financial and technical decisions through a shared foundation.
Maurizio Trezzi, Director of IT, Vivaticket
DoiT gives us contextual insight into what's happening in our cloud environment. That helps us ensure we're meeting customer needs while managing our costs. It's that central pane of glass that lets engineering and finance work together, powered by the technology and backed by DoiT's people.
Matt Warner, Co-Founder and CEO at Blumira
For anyone considering DoiT: do it. The tools pay for themselves. We've reduced costs, improved visibility, and built a platform that can scale globally with control and confidence.
Matej Serbec, CTO, TradeLocker
DoiT didn't just give us a product – they gave us clarity. Cloud Diagrams has helped our teams understand what we're running, why we're running it, and where we can improve. The real-time visibility is a game changer for engineering, leadership, and everything in between.
Donnie Green, VP of Platform Engineering, Bloomerang
With maybe 5-10 minutes, Ava had guided me right down into the low-level detail of the services that we were running in our compute environment, named the exact instances that were starting to chew through our money, produced a report for me that showed that this was almost a direct correlation to the cost growth that we were seeing, which meant that we were able to get on top of it pretty much immediately.
Stephen Roughley, Head of Engineering at Sentric Music
With DoiT Cloud Intelligence™ managing our procurement and DoiT's engineers acting as an extension of my team, my costs are down, my efficiency is up, and my profitability is up
Mitch Bernet, Founder and CEO at Atadex
A key takeaway for me working with DoiT is that the level of professionalism is extremely high. They're an obvious choice if you're looking for a partner to help implement best practices in your cloud environment and reduce cost.
Oliver Young, Senior Technical Manager at Skyral
Let us show you what ships this week.