ApparelMagic: Giving customers 99.9% faster product designs

March 2025

DoiT saves ApparelMagic two months of development time building its image-generation tool

99.9%: Faster product design
2 months: Development time saved

“DoiT helped us to go quickly from zero to one. In little more than two months, we went from having an idea for an image-generation tool to having a fully working system ready for our customers to use.”
Davin Harding
Senior Software Engineer at ApparelMagic

The Challenge

ApparelMagic wanted to develop an image-generation microservice to help fashion brands automatically create clothing design images and shorten design cycles. Building this tool in-house would have diverted the team from enhancing other AI offerings for two months, taking focus away from their highest priority initiatives.

The Solution

DoiT's cloud engineers built a serverless image-generation tool using AWS Lambda with three separate queues for different image styles. The solution includes policy-based pre-processing for security, comprehensive monitoring with AWS CloudWatch, and dead-letter queues for error handling. DoiT delivered the complete infrastructure-as-code with thorough documentation and handover support.

Results

Saved two months of development work, allowing ApparelMagic's team to focus on core platform priorities
Delivered 99.9% faster product designs for customers, reducing weeks of work to seconds
Built scalable serverless architecture that automatically handles usage spikes while maintaining performance

Meet ApparelMagic

ApparelMagic is an enterprise resource planning (ERP) system built for fashion brands. Its robust platform powers clothing companies with a cloud-based suite of tools to streamline operations and foster growth. From design to delivery, ApparelMagic is the choice for industry leaders who desire innovation, quality, and scalability.

Building a foundation for collaboration with generative AI training

Following an introduction from AWS, ApparelMagic and DoiT began working together to develop the image-generation tool. ApparelMagic explained its needs during an initial discovery call, including its preference to build the tool as a decoupled, API-first microservice. DoiT's expert cloud architects then ran a series of generative AI workshops and training sessions with the ApparelMagic team to give them a clear understanding of the technology that would be used to build the tool.

Architecting a reliable image-generation tool with DoiT cloud engineers

DoiT's cloud engineers built the image-generation tool using AWS Lambda's serverless architecture to automatically scale while preserving performance and governance. They implemented policy-based pre-processing of user prompts to ensure security and appropriate usage. The workflow was divided into three separate queues for each image style, with each queue linked to a dedicated AWS Lambda function to prevent resource competition and reduce bottlenecks.

Comprehensive observability and monitoring

DoiT enhanced the tool's maintainability with robust monitoring capabilities throughout the pipeline. Using separate queues for each image type simplified monitoring within the AWS console, giving ApparelMagic clear visibility of incoming, successful, and failed requests. DoiT integrated AWS CloudWatch for observability and used dead-letter queues to capture problematic requests, ensuring no requests were lost and enabling detailed error monitoring.

Smooth handover and rapid deployment

DoiT delivered the infrastructure-as-code for ApparelMagic to deploy in its platform. DoiT's cloud engineers worked closely with the ApparelMagic team to ensure a smooth handover, walking them through the full architecture and working together to test the tool and resolve any bugs. The image-generation tool is now being rolled out to customers, allowing them to use natural language prompts to instantly create three distinct images of their clothing designs.

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Story overview

What they say

DoiT was a true partner, not a vendor. They helped us understand the problem, refine the vision, and build something production-ready far faster than we could have on our own. Their expertise, responsiveness, and commitment made all the difference.

Dr. Anish Kapur, Founder & CEO, Promptly

DoiT's Customer Success and Forward Deployed Engineering teams work very closely with us. The regular sessions with our CSM keep us focused on the right priorities, and the FDEs provide the deep technical guidance we need to validate decisions and optimize our environment. That combination has been genuinely valuable for us.

Alexander Lundberg Santos, Platform Engineer at Extenda Retail

When we started working with DoiT, we deployed Flexsave to save time and reduce complexity. We still use it today. But what really stands out is the expert support. Having someone to collaborate with on deep cloud cost topics, someone who really understands the nuances, is incredibly valuable.

Jesper Terkelsen, CTO at Monta

DoiT's Cloud Accelerator turned our AI idea into a shipped product, saving at least three months of development and delivering reliable, explainable insights our customers trust.

Scott Desgrosseilliers, CEO and co-founder, Wicked Reports

DaySmart

Working with DoiT gave us the speed of a startup and the rigor of an enterprise R&D lab. We launched an AI feature in ninety days with zero engineering lift, unified our cloud visibility across multiple products and built a foundation to scale AI responsibly.

Tim Green, SVP of AI, DaySmart

Our AWS environment had grown rapidly, and complexity was outpacing control. DoiT helped us bring structure and clarity, aligning financial and technical decisions through a shared foundation.

Maurizio Trezzi, Director of IT, Vivaticket

DoiT gives us contextual insight into what's happening in our cloud environment. That helps us ensure we're meeting customer needs while managing our costs. It's that central pane of glass that lets engineering and finance work together, powered by the technology and backed by DoiT's people.

Matt Warner, Co-Founder and CEO at Blumira

For anyone considering DoiT: do it. The tools pay for themselves. We've reduced costs, improved visibility, and built a platform that can scale globally with control and confidence.

Matej Serbec, CTO, TradeLocker

DoiT didn't just give us a product – they gave us clarity. Cloud Diagrams has helped our teams understand what we're running, why we're running it, and where we can improve. The real-time visibility is a game changer for engineering, leadership, and everything in between.

Donnie Green, VP of Platform Engineering, Bloomerang

Sentric Music

With maybe 5-10 minutes, Ava had guided me right down into the low-level detail of the services that we were running in our compute environment, named the exact instances that were starting to chew through our money, produced a report for me that showed that this was almost a direct correlation to the cost growth that we were seeing, which meant that we were able to get on top of it pretty much immediately.

Stephen Roughley, Head of Engineering at Sentric Music

Atadex

With DoiT Cloud Intelligence™ managing our procurement and DoiT's engineers acting as an extension of my team, my costs are down, my efficiency is up, and my profitability is up

Mitch Bernet, Founder and CEO at Atadex

Skyral

A key takeaway for me working with DoiT is that the level of professionalism is extremely high. They're an obvious choice if you're looking for a partner to help implement best practices in your cloud environment and reduce cost.

Oliver Young, Senior Technical Manager at Skyral

We knew WhatsApp was the perfect channel for global remittances, but building secure, real-time conversations across languages was a massive challenge. DoiT helped us break through. They didn't just advise, they helped us architect and launch a GenAI solution that's 100x more powerful than what we had. We're now in a completely different league.

Jaime Gonzalez-Gasque, CEO, Reimagination Technologies

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