Promptly scales patient-care AI with DoiT's Accelerator
- $600K
- Annual cloud cost savings
- 3x
- Months of engineering time saved
Gaming company unified data from 350+ apps and accelerated development with Google Cloud Platform
“Our ability to provision new services in seconds saves us a lot of time, since it used to take days. The gaming industry is characterized by short-term projects, so it's important for us to have a backend that is flexible and works fast.”
Crazy Labs relied on third-party services for scoreboards, user registration, social media integrations and more for its 350+ apps. They wanted to build their own mobile gaming backend to consolidate and unify gaming data for all platforms. The company needed scalable, low-maintenance infrastructure so they could focus on building games rather than running backups, adding servers during traffic spikes, and load balancing.
Crazy Labs chose Google App Engine and developed its backend in Go. App Engine allowed faster development with almost no learning curve. The platform automatically handles code deployment, switches live traffic to new versions while maintaining existing user sessions, and collects billions of application logs into BigQuery for analysis. Data analysts use BigQuery to analyze gameplay and suggest improvements using standard SQL queries.
Crazy Labs creates interactive books, games, and educational apps with 600 million downloads and 40 million monthly active users. Since it was founded in 2010, the company has released over 350 apps for kids on iOS, Android, and Windows. Headquartered in Israel, TabTale has offices in the U.S., China, Macedonia, Bulgaria, Serbia, and Ukraine.
When Crazy Labs launches a new version, they send it to 5 percent of users, so they can make sure everything works smoothly before pushing the change to the entire user base. This allows them to easily revert to an older version in a matter of seconds if something goes wrong in the new one. App Engine also automatically collects and stores tens of billions of application logs and ingests them into BigQuery, so Crazy Labs can analyze them if an issue crops up.
Data analysts at Crazy Labs use BigQuery to analyze the gameplay and suggest improvements. Using standard SQL language, Crazy Labs runs queries on these terabytes of information in a few seconds to better understand and, if required, patch the game.
Explore how DoiT Cloud Intelligence helps teams improve visibility, governance, and unit economics across cloud environments.

DoiT was a true partner, not a vendor. They helped us understand the problem, refine the vision, and build something production-ready far faster than we could have on our own. Their expertise, responsiveness, and commitment made all the difference.
Dr. Anish Kapur, Founder & CEO, Promptly
DoiT's Customer Success and Forward Deployed Engineering teams work very closely with us. The regular sessions with our CSM keep us focused on the right priorities, and the FDEs provide the deep technical guidance we need to validate decisions and optimize our environment. That combination has been genuinely valuable for us.
Alexander Lundberg Santos, Platform Engineer at Extenda Retail
When we started working with DoiT, we deployed Flexsave to save time and reduce complexity. We still use it today. But what really stands out is the expert support. Having someone to collaborate with on deep cloud cost topics, someone who really understands the nuances, is incredibly valuable.
Jesper Terkelsen, CTO at Monta
DoiT's Cloud Accelerator turned our AI idea into a shipped product, saving at least three months of development and delivering reliable, explainable insights our customers trust.
Scott Desgrosseilliers, CEO and co-founder, Wicked Reports
Working with DoiT gave us the speed of a startup and the rigor of an enterprise R&D lab. We launched an AI feature in ninety days with zero engineering lift, unified our cloud visibility across multiple products and built a foundation to scale AI responsibly.
Tim Green, SVP of AI, DaySmart
Our AWS environment had grown rapidly, and complexity was outpacing control. DoiT helped us bring structure and clarity, aligning financial and technical decisions through a shared foundation.
Maurizio Trezzi, Director of IT, Vivaticket
DoiT gives us contextual insight into what's happening in our cloud environment. That helps us ensure we're meeting customer needs while managing our costs. It's that central pane of glass that lets engineering and finance work together, powered by the technology and backed by DoiT's people.
Matt Warner, Co-Founder and CEO at Blumira
For anyone considering DoiT: do it. The tools pay for themselves. We've reduced costs, improved visibility, and built a platform that can scale globally with control and confidence.
Matej Serbec, CTO, TradeLocker
DoiT didn't just give us a product – they gave us clarity. Cloud Diagrams has helped our teams understand what we're running, why we're running it, and where we can improve. The real-time visibility is a game changer for engineering, leadership, and everything in between.
Donnie Green, VP of Platform Engineering, Bloomerang
With maybe 5-10 minutes, Ava had guided me right down into the low-level detail of the services that we were running in our compute environment, named the exact instances that were starting to chew through our money, produced a report for me that showed that this was almost a direct correlation to the cost growth that we were seeing, which meant that we were able to get on top of it pretty much immediately.
Stephen Roughley, Head of Engineering at Sentric Music
With DoiT Cloud Intelligence™ managing our procurement and DoiT's engineers acting as an extension of my team, my costs are down, my efficiency is up, and my profitability is up
Mitch Bernet, Founder and CEO at Atadex
A key takeaway for me working with DoiT is that the level of professionalism is extremely high. They're an obvious choice if you're looking for a partner to help implement best practices in your cloud environment and reduce cost.
Oliver Young, Senior Technical Manager at Skyral
We knew WhatsApp was the perfect channel for global remittances, but building secure, real-time conversations across languages was a massive challenge. DoiT helped us break through. They didn't just advise, they helped us architect and launch a GenAI solution that's 100x more powerful than what we had. We're now in a completely different league.
Jaime Gonzalez-Gasque, CEO, Reimagination Technologies
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