How eToroX built its cryptocurrency exchange entirely on Google Cloud

eToroX partnered with DoiT to design, implement, and operationalize a cryptocurrency exchange on Google Cloud in less than one year

DoiT Cloud Intelligence™
eToroX
< 1 year
Time to build from scratch
< 1 year
Development time from scratch to production

We really appreciate the professionalism of DoiT, from its swift onboarding process, to its ability to support us at any level, at any time, and for every requirement. We work with DoiT as an ongoing partner to make decisions and plan ahead. The team helps connect our needs to the solutions that Google Cloud can provide.

Aviad Diamant
Director of IT Operations, eToroX

The Challenge

eToroX needed to balance fast-moving innovation with reliability and security for cryptocurrency trading. The platform required handling highly variable demand from thousands of daily traders to major investors executing large-scale transactions, while maintaining speed, security, and stability that financial customers expect.

The Solution

eToroX built entirely on Google Cloud using Google Kubernetes Engine for container orchestration, Cloud Storage for scalable storage, Compute Engine for virtual machines, and Cloud SQL for managed databases. They implemented custom autoscaling metrics to anticipate market spikes and used Cloud Security Command Center and Stackdriver for comprehensive monitoring.

Results

  • Built fully functional cryptocurrency exchange from scratch in less than one year
  • Achieved automatic scaling based on custom metrics like order volume and concurrent users
  • Implemented real-time security monitoring with comprehensive threat detection

Meet eToroX

For more than a decade, eToro has been at the forefront of fintech, pioneering disruptive ideas in the finance industry. Millions worldwide use the Israeli company's social trading concept to match portfolio decisions with experienced traders at a fraction of traditional wealth manager costs. Since founding in 2007, eToro progressed from foreign exchange to commodities, indices, stocks, and other assets. The venture into cryptocurrencies was a natural next step. At the beginning of 2018, they created eToroX, a new division dedicated to cryptocurrency trading, offering traders a safe, secure, regulated platform.

What's Next

Moving forward, eToroX is exploring more managed services on Google Cloud, including BigQuery as a business intelligence solution for storing and managing all data as their BI infrastructure. Google Cloud has been involved in almost every step of the project, helping build the platform, optimize it, and plan ahead. The service from Google Cloud Israel has been exceptional, with Google Cloud tools helping them reach their goals while making the process easy.

See how DoiT helps cloud teams control spend

Explore how DoiT Cloud Intelligence helps teams improve visibility, governance, and unit economics across cloud environments.

Story overview

eToroX

More customer stories

Promptly

Promptly scales patient-care AI with DoiT's Accelerator

$600K
Annual cloud cost savings
3x
Months of engineering time saved
Monta

Monta scales EV charging infrastructure with cost-efficient cloud operations

250,000
EV charge points managed globally
Wicked Reports

Wicked Reports turns GenAI from prototype to revenue with DoiT's Accelerator

3 months saved
of development time saved using DoiT's Cloud Accelerator
25% faster
prototype-to-production timeline compared to internal estimates
$0 additional spend
zero additional infrastructure spend during prototype build thanks to AWS credits and DoiT's optimization
DaySmart

DoiT's Cloud Accelerator transforms DaySmart's data into scalable AI-driven insights

90 days
From POC to deployment
90 days
From POC to deployment with zero internal engineering time required
6x
Engineers worth of resource saved
Vivaticket

DoiT's CloudFlow brings control to Vivaticket's complex AWS environments

15min
Environment creation time
15min
Environment creation time (vs 3 days before)
20min
Application deployment in immutable mode

What they say

Promptly

DoiT was a true partner, not a vendor. They helped us understand the problem, refine the vision, and build something production-ready far faster than we could have on our own. Their expertise, responsiveness, and commitment made all the difference.

Dr. Anish Kapur, Founder & CEO, Promptly

Extenda Retail

DoiT's Customer Success and Forward Deployed Engineering teams work very closely with us. The regular sessions with our CSM keep us focused on the right priorities, and the FDEs provide the deep technical guidance we need to validate decisions and optimize our environment. That combination has been genuinely valuable for us.

Alexander Lundberg Santos, Platform Engineer at Extenda Retail

Monta

When we started working with DoiT, we deployed Flexsave to save time and reduce complexity. We still use it today. But what really stands out is the expert support. Having someone to collaborate with on deep cloud cost topics, someone who really understands the nuances, is incredibly valuable.

Jesper Terkelsen, CTO at Monta

Wicked Reports

DoiT's Cloud Accelerator turned our AI idea into a shipped product, saving at least three months of development and delivering reliable, explainable insights our customers trust.

Scott Desgrosseilliers, CEO and co-founder, Wicked Reports

DaySmart

Working with DoiT gave us the speed of a startup and the rigor of an enterprise R&D lab. We launched an AI feature in ninety days with zero engineering lift, unified our cloud visibility across multiple products and built a foundation to scale AI responsibly.

Tim Green, SVP of AI, DaySmart

Vivaticket

Our AWS environment had grown rapidly, and complexity was outpacing control. DoiT helped us bring structure and clarity, aligning financial and technical decisions through a shared foundation.

Maurizio Trezzi, Director of IT, Vivaticket

Blumira

DoiT gives us contextual insight into what's happening in our cloud environment. That helps us ensure we're meeting customer needs while managing our costs. It's that central pane of glass that lets engineering and finance work together, powered by the technology and backed by DoiT's people.

Matt Warner, Co-Founder and CEO at Blumira

TradeLocker

For anyone considering DoiT: do it. The tools pay for themselves. We've reduced costs, improved visibility, and built a platform that can scale globally with control and confidence.

Matej Serbec, CTO, TradeLocker

Bloomerang

DoiT didn't just give us a product – they gave us clarity. Cloud Diagrams has helped our teams understand what we're running, why we're running it, and where we can improve. The real-time visibility is a game changer for engineering, leadership, and everything in between.

Donnie Green, VP of Platform Engineering, Bloomerang

Sentric Music

With maybe 5-10 minutes, Ava had guided me right down into the low-level detail of the services that we were running in our compute environment, named the exact instances that were starting to chew through our money, produced a report for me that showed that this was almost a direct correlation to the cost growth that we were seeing, which meant that we were able to get on top of it pretty much immediately.

Stephen Roughley, Head of Engineering at Sentric Music

Atadex

With DoiT Cloud Intelligence™ managing our procurement and DoiT's engineers acting as an extension of my team, my costs are down, my efficiency is up, and my profitability is up

Mitch Bernet, Founder and CEO at Atadex

Skyral

A key takeaway for me working with DoiT is that the level of professionalism is extremely high. They're an obvious choice if you're looking for a partner to help implement best practices in your cloud environment and reduce cost.

Oliver Young, Senior Technical Manager at Skyral

Reimagination Technologies

We knew WhatsApp was the perfect channel for global remittances, but building secure, real-time conversations across languages was a massive challenge. DoiT helped us break through. They didn't just advise, they helped us architect and launch a GenAI solution that's 100x more powerful than what we had. We're now in a completely different league.

Jaime Gonzalez-Gasque, CEO, Reimagination Technologies

Your cloud bill shouldn't be a mystery

Let us show you what ships this week.