Supporting scalability: DoiT helps Folloze achieve cost-effective growth with a full AWS migration

September 2023

Folloze partnered with DoiT to complete their AWS migration, boosting performance by 30% and optimizing costs for future scalability.

30%: performance increase
25%: load time improvement
2 hours: total downtime

“As a company, we have high growth in terms of customers, which means we need to serve more and more traffic to serve our customers well. Before, we were limited. But now the limits are practically removed. If our needs grow, we have more people and professional guidance to help us. We're in a good place for our future scale.”
Itamar Golan
VP of Research and Development, Folloze

The Challenge

As Folloze's customer base grew, their platform-as-a-service provider could no longer support their complex infrastructure demands. The company needed more control and a scalable infrastructure platform that could support growth without inflating costs, leading to the decision to fully migrate to AWS.

The Solution

DoiT's Cloud Reliability Engineers reviewed Folloze's cloud architecture and executed a two-phase migration to AWS. As an AWS Premier Tier Partner, DoiT secured AWS funding for the migration and implemented automated cost optimization. The migration included moving the primary application first, then Redis, ETL, and QA environments, with only two hours of downtime.

Results

Achieved 25-30% performance increase after migrating to AWS
Completed migration with only 2 hours of downtime across two phases
Secured AWS funding through DoiT's Premier Tier Partnership, dramatically reducing migration expenses
Implemented automated cost optimization for continuous workload cost management
Improved load times by 25% once Redis moves to VPC

Meet Folloze

Folloze created the world's first and only no-code B2B Buyer Experience Platform, enabling marketers to quickly build digital experiences without technical background or coding skills. When businesses use Folloze, digital experiences live within their own domain securely and on-brand, without requiring developer effort. Instead of using IT teams for weeks or months of development, marketers can create experiences in hours, saving time, costs, and labor. Folloze's data layer provides deep insights into buyer behavior and intent, with a personalization engine that delivers unique experiences based on location, industry, and position.

The Migration Challenge

Initially, Folloze didn't need in-house DevOps engineers as their PaaS provider managed servers and maintenance. As their customer base grew and requirements became more demanding, the underlying infrastructure grew complex, requiring sophisticated software and deeper automation. Folloze needed an infrastructure platform supporting growth without inflating costs. To reach the next level of scale, they required more control, leading to the decision to fully migrate to AWS for public cloud infrastructure.

Two-Phase AWS Migration

DoiT's Cloud Reliability Engineers reviewed Folloze's cloud architecture and collaborated with their implementation partner to scale it. The migration delivered in two phases: first moving the primary application onto AWS, then migrating Redis, ETL, and QA environments. With DoiT's expertise, the cutover incurred only two hours of downtime. As an AWS Premier Tier Partner, DoiT helped secure AWS funding for the migration, dramatically reducing Folloze's expenses.

Automated Cost Optimization

After phase one, Folloze adopted DoiT's automated cost optimization to continuously optimize workload costs. With DoiT, Folloze automatically selects optimal compute configurations and scales them to demand, resulting in simplified infrastructure, better performance, and more stable customer experience. For Kubernetes workflows, DoiT helps Folloze use dedicated machines for critical workflows while receiving discounted pricing, avoiding limitations of Spot Instances.

Performance and Security Improvements

Since migrating to AWS and improving provisioning processes, Folloze has seen 25% to 30% performance increase. Moving Redis into the virtual private cloud will improve load times on all sites by 25%. DoiT's support ensured swift, seamless migration with stronger security helping Folloze enforce best practices like requiring VPNs for internal resources. The technology provides integrated Slack messages and consolidated dashboards for accounts, services, and savings.

Scaling for Future Growth

As Folloze moves into a new migration phase and expands to new markets, they have a strong partner in DoiT to scale AWS securely and cost-effectively. Although AWS costs can be higher early in migration, over time right-sizing and regional expansion lower overall costs, with high-usage discounts further reducing spend. The partnership empowers Folloze's customers to do more in B2B marketing with practically unlimited scaling capabilities.

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Story overview

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Alexander Lundberg Santos, Platform Engineer at Extenda Retail

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Tim Green, SVP of AI, DaySmart

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Stephen Roughley, Head of Engineering at Sentric Music

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Oliver Young, Senior Technical Manager at Skyral

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