INFINOX builds scalable global trading platform with AWS and DoiT

July 2022

Online broker streamlines infrastructure to focus on strategic growth and customer service

20%: cloud compute cost savings

“We had a lot of inheritances across our stack and it was increasingly hard to integrate new teams. Also, as a CTO, cost and billings were taking up far too much of my time. DoiT understands these issues very well and put us in a position where we could build our platform more strategically.”
Mike O'Sullivan
CTO, INFINOX

The Challenge

INFINOX faced complexity from legacy technology solutions across a multicloud environment as it expanded globally. The CTO was spending too much time on operations management and billing instead of strategy, while the company struggled to integrate new teams and scale efficiently across multiple jurisdictions with strict financial services compliance requirements.

The Solution

DoiT helped INFINOX redesign its key infrastructure on AWS using EC2 instances with on-demand pricing, Amazon RDS for database scaling, and AWS WAF for security. The Cloud Management Platform provided comprehensive visibility and cost optimization, while Flexsave for Compute delivered immediate savings with minimal effort.

Results

Achieved 20% savings on cloud compute costs with Flexsave for Compute
Gained unprecedented visibility into services and consolidated billing in one place
Freed up CTO and development teams to focus on strategy and product development instead of operations

Meeting the Challenge of Global Expansion

As INFINOX grew from a UK-based broker to a global presence in 15 countries, the company faced increasing complexity from legacy technology solutions across its multicloud environment. CTO Mike O'Sullivan recognized the need to overhaul the broker's technology stack to optimize for scalability and align with customer needs. The company needed to balance scaling for a global customer base while addressing specific regional requirements and maintaining the highest standards of data privacy and security across multiple jurisdictions.

Streamlining Infrastructure with AWS and DoiT

INFINOX engaged DoiT to streamline its main infrastructure on AWS after being impressed with DoiT's measured approach and quality data points. The solution included redesigning key infrastructure to run Amazon EC2 instances with on-demand pricing for maximum flexibility, using Amazon RDS for easy database scaling across regions, and implementing Amazon WAF for platform protection. DoiT also helped navigate the AWS Marketplace to find third-party services, including a version of NGINX specifically designed for AWS integration.

Achieving Visibility and Cost Optimization

DoiT's Cloud Management Platform provided INFINOX with unprecedented visibility into services across their entire infrastructure. The platform enabled quick cost summarization, reporting, anomaly identification, and detection of underused services. Flexsave for Compute delivered immediate results, generating 20% savings on cloud compute costs with minimal effort required from the INFINOX team.

Focusing on Strategic Growth

With DoiT handling infrastructure management and billing, INFINOX can now focus on strategy and growth. The transparency and light touch approach allows the CTO to concentrate on strategic initiatives while developers can focus on building the best products. When developers encounter challenges, they simply log a ticket with DoiT and continue their work without interruption.

Expanding with Confidence

INFINOX is now looking to new markets and areas of growth with DoiT's support. The company is adding several SaaS products to provide the best possible service to customers, with DoiT integration being the first consideration for any new platform additions. This partnership has fundamentally changed how INFINOX approaches technology decisions and platform expansion.

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Story overview

What they say

DoiT was a true partner, not a vendor. They helped us understand the problem, refine the vision, and build something production-ready far faster than we could have on our own. Their expertise, responsiveness, and commitment made all the difference.

Dr. Anish Kapur, Founder & CEO, Promptly

DoiT's Customer Success and Forward Deployed Engineering teams work very closely with us. The regular sessions with our CSM keep us focused on the right priorities, and the FDEs provide the deep technical guidance we need to validate decisions and optimize our environment. That combination has been genuinely valuable for us.

Alexander Lundberg Santos, Platform Engineer at Extenda Retail

When we started working with DoiT, we deployed Flexsave to save time and reduce complexity. We still use it today. But what really stands out is the expert support. Having someone to collaborate with on deep cloud cost topics, someone who really understands the nuances, is incredibly valuable.

Jesper Terkelsen, CTO at Monta

DoiT's Cloud Accelerator turned our AI idea into a shipped product, saving at least three months of development and delivering reliable, explainable insights our customers trust.

Scott Desgrosseilliers, CEO and co-founder, Wicked Reports

DaySmart

Working with DoiT gave us the speed of a startup and the rigor of an enterprise R&D lab. We launched an AI feature in ninety days with zero engineering lift, unified our cloud visibility across multiple products and built a foundation to scale AI responsibly.

Tim Green, SVP of AI, DaySmart

Our AWS environment had grown rapidly, and complexity was outpacing control. DoiT helped us bring structure and clarity, aligning financial and technical decisions through a shared foundation.

Maurizio Trezzi, Director of IT, Vivaticket

DoiT gives us contextual insight into what's happening in our cloud environment. That helps us ensure we're meeting customer needs while managing our costs. It's that central pane of glass that lets engineering and finance work together, powered by the technology and backed by DoiT's people.

Matt Warner, Co-Founder and CEO at Blumira

For anyone considering DoiT: do it. The tools pay for themselves. We've reduced costs, improved visibility, and built a platform that can scale globally with control and confidence.

Matej Serbec, CTO, TradeLocker

DoiT didn't just give us a product – they gave us clarity. Cloud Diagrams has helped our teams understand what we're running, why we're running it, and where we can improve. The real-time visibility is a game changer for engineering, leadership, and everything in between.

Donnie Green, VP of Platform Engineering, Bloomerang

Sentric Music

With maybe 5-10 minutes, Ava had guided me right down into the low-level detail of the services that we were running in our compute environment, named the exact instances that were starting to chew through our money, produced a report for me that showed that this was almost a direct correlation to the cost growth that we were seeing, which meant that we were able to get on top of it pretty much immediately.

Stephen Roughley, Head of Engineering at Sentric Music

Atadex

With DoiT Cloud Intelligence™ managing our procurement and DoiT's engineers acting as an extension of my team, my costs are down, my efficiency is up, and my profitability is up

Mitch Bernet, Founder and CEO at Atadex

Skyral

A key takeaway for me working with DoiT is that the level of professionalism is extremely high. They're an obvious choice if you're looking for a partner to help implement best practices in your cloud environment and reduce cost.

Oliver Young, Senior Technical Manager at Skyral

We knew WhatsApp was the perfect channel for global remittances, but building secure, real-time conversations across languages was a massive challenge. DoiT helped us break through. They didn't just advise, they helped us architect and launch a GenAI solution that's 100x more powerful than what we had. We're now in a completely different league.

Jaime Gonzalez-Gasque, CEO, Reimagination Technologies

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