Launchmetrics: Securing maximum value from AWS cloud services

July 2024

AI-powered brand performance platform saves 15% on cloud costs while improving operational efficiency

15%: Saved on overall cloud bill
20%: Saved on compute power with Flexsave for Compute
$1000s: Savings with Anomaly Detection

“DoiT has been a key tech partner, seamlessly collaborating with our team to provide expert guidance and innovative solutions for our AWS needs. Their proactive support has empowered us to optimize our cloud strategy and focus on driving our business forward.”
Pau Montero Parés
CTO at Launchmetrics

The Challenge

Launchmetrics faced unpredictable compute workloads that made AWS committed-use discounts risky, leading to over/under-commitment issues. They struggled with unexpected cloud cost spikes and frequent false alerts from third-party monitoring tools that disrupted engineering productivity. Additionally, they were blocked in negotiations for a new three-year Enterprise Discount Program with AWS.

The Solution

DoiT implemented Flexsave for Compute to automatically secure discount rates for fluctuating workloads using machine learning. They facilitated AWS EDP negotiations, leveraging partnership relationships to align commercial terms with usage patterns. The DoiT console provided Cloud Analytics for real-time cost governance and Real-Time Anomaly Detection to eliminate false alerts.

Results

20% savings on compute power with Flexsave for Compute automatically applying discount rates
$1,000s saved with Anomaly Detection catching true anomalies early and eliminating false alerts
15% reduction in overall annual cloud spend through combined cost optimization strategies
Engineer hours reclaimed from cost firefighting and reinvested into product roadmap delivery

Meet Launchmetrics

For years, Launchmetrics has helped brands launch campaigns with efficiency and benchmark their performance in a competitive landscape. Its AI-powered Brand Performance CloudSM now provides more than 1,700 clients with the software, data and insights they need to connect strategy with execution. By tracking upwards of 1 million social profiles, eight million documents and over 70 million social media comments per day, Launchmetrics turns this vast amount of data into actionable insights, empowering clients to transform their brand strategies and initiatives to gain a competitive edge.

Securing discounted rates for fluctuating workloads

Understanding Launchmetrics' need to control its cloud costs in the face of unpredictable workloads, DoiT recommended Flexsave for Compute. With the help of machine learning, Flexsave for Compute identifies which of Launchmetrics' EC2 compute instances are not already covered by discounts, and automatically applies discount rates, significantly reducing Launchmetrics' on-demand costs. Despite strategically managing compute usage, they missed out on discounts for up to 30% of workloads. With Flexsave for Compute, they can now dynamically adjust compute usage while securing reduced rates for nearly all workloads.

Unblocking negotiations and improving cost visibility

DoiT supported Launchmetrics in structuring and finalizing its new three-year EDP. Leveraging its AWS partnership, DoiT worked with AWS to align commercial terms to usage patterns and finance guardrails, enabling Launchmetrics to finalize the contract with ease. Within two weeks of DoiT's involvement, they had signed the previously blocked contract. DoiT also provided the DoiT console with Cloud Analytics to visualize spend in detail, generate reports, and govern costs in real time.

Real-Time Anomaly Detection eliminates false alerts

Launchmetrics implemented Real-Time Anomaly Detection to automatically monitor cloud consumption and alert of unexpected cost surges, dramatically reducing false alerts. Previously, every alert required engineers to stop working and investigate, often resulting in wasted time on false positives. Now every alert from DoiT represents a real anomaly that requires attention. When necessary, Launchmetrics consults with DoiT's Cloud Reliability Engineers to diagnose and resolve anomalies quickly.

Ongoing partnership and expertise

Launchmetrics and DoiT check in biweekly to discuss issues, seek advice on using new cloud services, and gain support on new projects. When Launchmetrics wanted to use Amazon Kendra to develop an internal GenAI chatbot, DoiT explained how the service works and secured credits for development. These direct discussions save significant time by enabling focus on critical issues. DoiT provides clear explanations of options, detailing advantages and disadvantages of various products and services to determine optimal approaches.

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Story overview

What they say

DoiT was a true partner, not a vendor. They helped us understand the problem, refine the vision, and build something production-ready far faster than we could have on our own. Their expertise, responsiveness, and commitment made all the difference.

Dr. Anish Kapur, Founder & CEO, Promptly

DoiT's Customer Success and Forward Deployed Engineering teams work very closely with us. The regular sessions with our CSM keep us focused on the right priorities, and the FDEs provide the deep technical guidance we need to validate decisions and optimize our environment. That combination has been genuinely valuable for us.

Alexander Lundberg Santos, Platform Engineer at Extenda Retail

When we started working with DoiT, we deployed Flexsave to save time and reduce complexity. We still use it today. But what really stands out is the expert support. Having someone to collaborate with on deep cloud cost topics, someone who really understands the nuances, is incredibly valuable.

Jesper Terkelsen, CTO at Monta

DoiT's Cloud Accelerator turned our AI idea into a shipped product, saving at least three months of development and delivering reliable, explainable insights our customers trust.

Scott Desgrosseilliers, CEO and co-founder, Wicked Reports

DaySmart

Working with DoiT gave us the speed of a startup and the rigor of an enterprise R&D lab. We launched an AI feature in ninety days with zero engineering lift, unified our cloud visibility across multiple products and built a foundation to scale AI responsibly.

Tim Green, SVP of AI, DaySmart

Our AWS environment had grown rapidly, and complexity was outpacing control. DoiT helped us bring structure and clarity, aligning financial and technical decisions through a shared foundation.

Maurizio Trezzi, Director of IT, Vivaticket

DoiT gives us contextual insight into what's happening in our cloud environment. That helps us ensure we're meeting customer needs while managing our costs. It's that central pane of glass that lets engineering and finance work together, powered by the technology and backed by DoiT's people.

Matt Warner, Co-Founder and CEO at Blumira

For anyone considering DoiT: do it. The tools pay for themselves. We've reduced costs, improved visibility, and built a platform that can scale globally with control and confidence.

Matej Serbec, CTO, TradeLocker

DoiT didn't just give us a product – they gave us clarity. Cloud Diagrams has helped our teams understand what we're running, why we're running it, and where we can improve. The real-time visibility is a game changer for engineering, leadership, and everything in between.

Donnie Green, VP of Platform Engineering, Bloomerang

Sentric Music

With maybe 5-10 minutes, Ava had guided me right down into the low-level detail of the services that we were running in our compute environment, named the exact instances that were starting to chew through our money, produced a report for me that showed that this was almost a direct correlation to the cost growth that we were seeing, which meant that we were able to get on top of it pretty much immediately.

Stephen Roughley, Head of Engineering at Sentric Music

Atadex

With DoiT Cloud Intelligence™ managing our procurement and DoiT's engineers acting as an extension of my team, my costs are down, my efficiency is up, and my profitability is up

Mitch Bernet, Founder and CEO at Atadex

Skyral

A key takeaway for me working with DoiT is that the level of professionalism is extremely high. They're an obvious choice if you're looking for a partner to help implement best practices in your cloud environment and reduce cost.

Oliver Young, Senior Technical Manager at Skyral

We knew WhatsApp was the perfect channel for global remittances, but building secure, real-time conversations across languages was a massive challenge. DoiT helped us break through. They didn't just advise, they helped us architect and launch a GenAI solution that's 100x more powerful than what we had. We're now in a completely different league.

Jaime Gonzalez-Gasque, CEO, Reimagination Technologies

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