Promptly scales patient-care AI with DoiT's Accelerator
- $600K
- Annual cloud cost savings
- 3x
- Months of engineering time saved
Leading global media company scales video platform to serve over one billion monthly views with DoiT's AWS expertise
“DoiT advised us on which AWS services we needed to create a flexible infrastructure that allowed us to own the solution and meet our needs and the needs of our partners.”
Minute Media needed increased resources to support its massive scale as the largest video publisher in the US, serving over one billion video views and 350 million unique users monthly. The company required additional support to keep streams flowing for its licensees and six digital media properties.
DoiT International guided Minute Media to develop an in-house video player platform on AWS. The solution used AWS Lambda for automatic scaling, AWS Elemental MediaConvert for video transcoding, and Amazon S3 for reliable storage of over 15 TBs of video content. They also built a semantic engine using Amazon Comprehend for intelligent content matching.
Minute Media was founded in Tel Aviv, Israel, in 2011 as an online toolset that allowed football fans to develop and share digital content. The startup expanded into other topics and is now a leading global media company, owning six different digital content brands powered by proprietary technology. The company developed an online video platform used by its own brands and more than 70 other video publishers, becoming the largest video publisher in the US with over one billion video views and 350 million unique users monthly.
With DoiT International's guidance, Minute Media developed an online video player in-house on AWS. After six months of development, the new platform launched using AWS Lambda for massive automatic scaling, AWS Elemental MediaConvert for video transcoding, and Amazon S3 for reliable storage of over 15 TBs of video content. DoiT helped choose optimal technologies to create a capable and cost-effective solution that met both Minute Media's needs and their partners' requirements.
Minute Media built a semantic engine to automatically discover and link related videos in real time. Using Amazon Comprehend's machine learning capabilities to identify patterns in video content, combined with their custom matching algorithm, the solution achieved 85% accuracy compared to 70% for competing products. AWS Lambda and Amazon S3 balanced loads at peak times to minimize video delivery lags, giving Minute Media a competitive advantage that helped win over 20 new partners.
The AWS pay-for-what-you-use model proved essential during the pandemic as demand shifted dramatically. While sports-focused partners saw video demand drop due to canceled events, user-generated content sites experienced increased traffic. The flexible infrastructure allowed Minute Media to manage costs as workloads shifted and continue onboarding new partners seeking cost efficiency in an uncertain economic environment.
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DoiT was a true partner, not a vendor. They helped us understand the problem, refine the vision, and build something production-ready far faster than we could have on our own. Their expertise, responsiveness, and commitment made all the difference.
Dr. Anish Kapur, Founder & CEO, Promptly
DoiT's Customer Success and Forward Deployed Engineering teams work very closely with us. The regular sessions with our CSM keep us focused on the right priorities, and the FDEs provide the deep technical guidance we need to validate decisions and optimize our environment. That combination has been genuinely valuable for us.
Alexander Lundberg Santos, Platform Engineer at Extenda Retail
When we started working with DoiT, we deployed Flexsave to save time and reduce complexity. We still use it today. But what really stands out is the expert support. Having someone to collaborate with on deep cloud cost topics, someone who really understands the nuances, is incredibly valuable.
Jesper Terkelsen, CTO at Monta
DoiT's Cloud Accelerator turned our AI idea into a shipped product, saving at least three months of development and delivering reliable, explainable insights our customers trust.
Scott Desgrosseilliers, CEO and co-founder, Wicked Reports
Working with DoiT gave us the speed of a startup and the rigor of an enterprise R&D lab. We launched an AI feature in ninety days with zero engineering lift, unified our cloud visibility across multiple products and built a foundation to scale AI responsibly.
Tim Green, SVP of AI, DaySmart
Our AWS environment had grown rapidly, and complexity was outpacing control. DoiT helped us bring structure and clarity, aligning financial and technical decisions through a shared foundation.
Maurizio Trezzi, Director of IT, Vivaticket
DoiT gives us contextual insight into what's happening in our cloud environment. That helps us ensure we're meeting customer needs while managing our costs. It's that central pane of glass that lets engineering and finance work together, powered by the technology and backed by DoiT's people.
Matt Warner, Co-Founder and CEO at Blumira
For anyone considering DoiT: do it. The tools pay for themselves. We've reduced costs, improved visibility, and built a platform that can scale globally with control and confidence.
Matej Serbec, CTO, TradeLocker
DoiT didn't just give us a product – they gave us clarity. Cloud Diagrams has helped our teams understand what we're running, why we're running it, and where we can improve. The real-time visibility is a game changer for engineering, leadership, and everything in between.
Donnie Green, VP of Platform Engineering, Bloomerang
With maybe 5-10 minutes, Ava had guided me right down into the low-level detail of the services that we were running in our compute environment, named the exact instances that were starting to chew through our money, produced a report for me that showed that this was almost a direct correlation to the cost growth that we were seeing, which meant that we were able to get on top of it pretty much immediately.
Stephen Roughley, Head of Engineering at Sentric Music
With DoiT Cloud Intelligence™ managing our procurement and DoiT's engineers acting as an extension of my team, my costs are down, my efficiency is up, and my profitability is up
Mitch Bernet, Founder and CEO at Atadex
A key takeaway for me working with DoiT is that the level of professionalism is extremely high. They're an obvious choice if you're looking for a partner to help implement best practices in your cloud environment and reduce cost.
Oliver Young, Senior Technical Manager at Skyral
We knew WhatsApp was the perfect channel for global remittances, but building secure, real-time conversations across languages was a massive challenge. DoiT helped us break through. They didn't just advise, they helped us architect and launch a GenAI solution that's 100x more powerful than what we had. We're now in a completely different league.
Jaime Gonzalez-Gasque, CEO, Reimagination Technologies
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