Optimove accelerates growth with Google Cloud migration

August 2023

DoiT's expertise enabled seamless cloud transition, improving performance and streamlining operations for the relationship marketing hub.

40-60%: improvement in execution times
500+: brands served worldwide

“We are thrilled with DoiT International's expertise to migrate Optimove to Google Cloud with ease and efficiency. Their expert guidance and seamless migration allowed us to scale our services effortlessly and focus on what we do best – delivering emotionally intelligent marketing interactions.”
Amir Gabay
VP of Technical Operations

The Challenge

Optimove needed to complete their migration from on-premises infrastructure to Google Cloud to support hundreds of microservices and large data volumes. The company faced challenges running duplicate environments, maintaining ISO certification, and required expert guidance to accelerate the remaining migration work while ensuring high security and compliance standards.

The Solution

DoiT provided expert guidance throughout the migration process, helping Optimove leverage Google Cloud's managed services including BigQuery, Cloud Storage, and Google Kubernetes Engine. The team assisted with setting up and configuring services, implementing a new event-streaming system, and ensuring robust security measures to meet compliance standards.

Results

Achieved 40-60% improvement in execution times for faster service delivery
Successfully managed hundreds of microservices with Google Kubernetes Engine
Streamlined operations by reducing infrastructure management overhead
Enhanced security and compliance with Google Cloud's certifications
Enabled quick customer onboarding with new event-streaming system

About Optimove

Optimove is a pioneering relationship marketing hub that operates as a Software-as-a-Service business. With focus on emotional intelligence, Optimove empowers brands to create intelligent online interactions with their customers. Through algorithmic optimization and a robust customer data platform, it translates customer data into actionable insights, enabling brands to understand customer affinities and deliver impactful marketing interactions. The company has earned a prominent position in the industry, serving over 500 brands worldwide.

Migration Challenges

Starting with on-premises infrastructure in 2009, Optimove gradually opened data centers in the US and Europe. As the company grew, managing a growing customer base and large data volumes on on-premises infrastructure became challenging. After four years into their cloud migration, Optimove needed to complete the transition to bridge gaps within the company. Key challenges included running duplicate environments from development to production and maintaining high security standards for ISO certification while working toward SOC certification.

DoiT's Expert Guidance

DoiT provided expert guidance and consultation throughout the remainder of the migration process. The team worked closely with Optimove to clarify requirements, identify challenges, and formulate an effective cloud strategy. DoiT's cloud experts provided technical support to optimize the remaining migration work and ensure a seamless transition to Google Cloud. They assisted with setting up, configuring, and tuning services, ensuring optimal performance and efficiency.

Security and Compliance

Data security is paramount for Optimove, given the sensitive customer data it handles. DoiT leveraged Google Cloud's robust security measures and certifications, such as ISO and SOC, to meet stringent compliance and data protection standards. By running everything in one place on Google Cloud, Optimove made audits easier and gained access to easy-to-use tools to maintain security standards with less time and effort.

Managed Services Implementation

DoiT helped Optimove identify and implement the most suitable managed services to handle their data efficiently. This included services like Cloud AutoML, BigQuery, Cloud Storage, and Cloud Pub/Sub. Google Kubernetes Engine was utilized to efficiently manage hundreds of microservices. DoiT assisted in migrating the microservices architecture to GKE and building a new event-streaming system, which led to significant improvements in scalability and performance.

Transformational Results

The migration yielded significant results including enhanced performance with 40-60% improvement in execution times, seamless scalability through GKE managing hundreds of microservices, and streamlined operations that freed the team from infrastructure concerns. The new event-streaming system enabled quick customer onboarding and superior service experience. Google Cloud's global presence allowed Optimove to expand its business reach while maintaining robust security and compliance standards.

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