Promptly scales patient-care AI with DoiT's Accelerator
- $600K
- Annual cloud cost savings
- 3x
- Months of engineering time saved
Leading content discovery platform migrates research cluster to Google Cloud, achieving 40% cost savings while serving 275 billion recommendations monthly
“In DoIT International, we found a partner we can really consult with and come up with radical new ways of how to do things. They have a deep understanding of the technologies involved. They're not just a contractor that executes our plan.”
Outbrain needed to upgrade its obsolete research cluster technology while maintaining seamless integration with on-premises infrastructure. The company faced tight timelines with only four months to choose, trial, and migrate before their hosting agreement renewal. Research cluster usage was elastic, leading to idle servers and wasted costs during smaller projects.
Outbrain partnered with DoiT International to migrate to Google Cloud using Cloud Dataproc as the backbone. The solution implemented autoscaling to adjust cluster size based on project requirements and used preemptible nodes for cost efficiency. BigQuery enabled granular traffic analytics, while Cloud Storage handled the 6 petabytes of research data.
Outbrain partnered with DoiT International to plan and execute the migration to Google Cloud. The project began with a Proof of Concept in late 2017 to test technology viability and train researchers. By January 2018, full migration commenced. The team transferred 6 petabytes of data to Cloud Storage using physical network backup lines to avoid disrupting normal operations. Cloud Dataproc formed the backbone of the new research cluster, providing integrated Hadoop features and seamless linking with Cloud Storage data.
The new architecture leveraged Cloud Dataproc with autoscaling capabilities to dynamically adjust cluster size based on project requirements. Preemptible nodes were implemented for cost efficiency during appropriate workloads. BigQuery enabled granular analytics on data center performance, allowing traffic optimization across regions. The Cloud Vision API provided image tagging capabilities at scale. This hybrid approach maintained integration with on-premises infrastructure while maximizing cloud benefits.
The migration delivered immediate cost benefits with 40% infrastructure cost savings compared to the previous research cluster. Project initiation became seamless, eliminating long hardware provisioning lead times. The company gained better cost predictability through autoscaling and on-demand cluster management. The modern technology stack improved talent acquisition by positioning Outbrain as a cutting-edge employer. Operational efficiency increased through serverless research capabilities and improved resource utilization.
Outbrain continues optimizing their service with Google Cloud technologies. The company is experimenting with Kubernetes clusters to handle traffic spikes more efficiently, enabling rapid compute scaling during news events and automatic shutdown when demand decreases. This approach addresses the challenge of over-provisioning servers for peak loads while maintaining service availability. The ongoing collaboration with Google focuses on long-term optimization and access to emerging tools and technologies.
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DoiT was a true partner, not a vendor. They helped us understand the problem, refine the vision, and build something production-ready far faster than we could have on our own. Their expertise, responsiveness, and commitment made all the difference.
Dr. Anish Kapur, Founder & CEO, Promptly
DoiT's Customer Success and Forward Deployed Engineering teams work very closely with us. The regular sessions with our CSM keep us focused on the right priorities, and the FDEs provide the deep technical guidance we need to validate decisions and optimize our environment. That combination has been genuinely valuable for us.
Alexander Lundberg Santos, Platform Engineer at Extenda Retail
When we started working with DoiT, we deployed Flexsave to save time and reduce complexity. We still use it today. But what really stands out is the expert support. Having someone to collaborate with on deep cloud cost topics, someone who really understands the nuances, is incredibly valuable.
Jesper Terkelsen, CTO at Monta
DoiT's Cloud Accelerator turned our AI idea into a shipped product, saving at least three months of development and delivering reliable, explainable insights our customers trust.
Scott Desgrosseilliers, CEO and co-founder, Wicked Reports
Working with DoiT gave us the speed of a startup and the rigor of an enterprise R&D lab. We launched an AI feature in ninety days with zero engineering lift, unified our cloud visibility across multiple products and built a foundation to scale AI responsibly.
Tim Green, SVP of AI, DaySmart
Our AWS environment had grown rapidly, and complexity was outpacing control. DoiT helped us bring structure and clarity, aligning financial and technical decisions through a shared foundation.
Maurizio Trezzi, Director of IT, Vivaticket
DoiT gives us contextual insight into what's happening in our cloud environment. That helps us ensure we're meeting customer needs while managing our costs. It's that central pane of glass that lets engineering and finance work together, powered by the technology and backed by DoiT's people.
Matt Warner, Co-Founder and CEO at Blumira
For anyone considering DoiT: do it. The tools pay for themselves. We've reduced costs, improved visibility, and built a platform that can scale globally with control and confidence.
Matej Serbec, CTO, TradeLocker
DoiT didn't just give us a product – they gave us clarity. Cloud Diagrams has helped our teams understand what we're running, why we're running it, and where we can improve. The real-time visibility is a game changer for engineering, leadership, and everything in between.
Donnie Green, VP of Platform Engineering, Bloomerang
With maybe 5-10 minutes, Ava had guided me right down into the low-level detail of the services that we were running in our compute environment, named the exact instances that were starting to chew through our money, produced a report for me that showed that this was almost a direct correlation to the cost growth that we were seeing, which meant that we were able to get on top of it pretty much immediately.
Stephen Roughley, Head of Engineering at Sentric Music
With DoiT Cloud Intelligence™ managing our procurement and DoiT's engineers acting as an extension of my team, my costs are down, my efficiency is up, and my profitability is up
Mitch Bernet, Founder and CEO at Atadex
A key takeaway for me working with DoiT is that the level of professionalism is extremely high. They're an obvious choice if you're looking for a partner to help implement best practices in your cloud environment and reduce cost.
Oliver Young, Senior Technical Manager at Skyral
We knew WhatsApp was the perfect channel for global remittances, but building secure, real-time conversations across languages was a massive challenge. DoiT helped us break through. They didn't just advise, they helped us architect and launch a GenAI solution that's 100x more powerful than what we had. We're now in a completely different league.
Jaime Gonzalez-Gasque, CEO, Reimagination Technologies
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