Promptly scales patient-care AI with DoiT's Accelerator
- $600K
- Annual cloud cost savings
- 3x
- Months of engineering time saved
Phenix delivers a powerful self-healing, real-time video streaming platform that scales automatically using Google Cloud services
“Taking a cloud-native approach and aligning with Google Cloud enables us to keep our engineers hyper-focused on product and feature development rather than infrastructure management.”
Phenix required a cloud services provider that would help it scale without having to manage servers and other IT infrastructure. The company needed to support massive, sudden increases in viewers for real-time streaming events while maintaining a truly zero-ops philosophy with minimal engineering resources focused on infrastructure management.
Phenix implemented a cloud-native approach using Google Cloud services and partnered with DoiT International for additional expertise and support. DoiT provided troubleshooting capabilities, connected Phenix with the right Google Cloud engineers, and offered cost optimization insights through the DoiT Console's reporting features.
As more people everywhere rely on video streaming services to view their favorite sports, movies, and entertainment, the technology supporting content delivery is more vital than ever. Phenix is a company that recognized the challenges and opportunities in real-time streaming early on, exploring technologies like web-based real-time communication (WebRTC). The company launched in 2013, when quality real-time streaming experiences were still many years away. Today, Phenix is a prominent provider of real-time video streaming solutions, powering telecommunications, sports, and entertainment enterprises through its autonomous, self-monitoring, auto-scaling, and self-healing platform.
Phenix required a cloud services provider that would help it scale without having to manage servers and other IT infrastructure. The company implemented a philosophy of truly zero-ops, where the entire system automatically scales to support millions of users around the world without human intervention. Due to the demands of real-time streaming, especially for sporting events, being cloud-native allows Phenix to support massive, sudden increases in viewers while maintaining extremely efficient resource usage and optimal real-time content delivery.
By working with DoiT, Phenix delivers its services with greater confidence, knowing it has additional troubleshooting expertise from a partner that understands Google Cloud comprehensively. DoiT International serves as the connection between Phenix's unique needs and Google Cloud capabilities, helping identify and address issues quickly by connecting with the right Google Cloud engineers. Phenix also relies on the DoiT Console's reporting features that offer fast, intuitive insights into cloud utilization across regions and over time, helping maintain the lowest possible costs without sacrificing performance.
During the famous Cheltenham Festival horse races, Phenix supported a record 500,000 simultaneous viewers. The platform handled HTTP load requests that instantly spiked from near-zero to 40,000 requests per second while maintaining a median response time of less than 1 millisecond. This performance demonstrates the effectiveness of Phenix's cloud-native approach combined with Google Cloud's capabilities and DoiT's optimization support.
Phenix works to build confidence in its solutions so that some of the world's largest sports, entertainment, and telecommunications companies can deliver on the value of real-time video streaming. With seven solid years of experience and a team described as the 'special forces of engineering,' the company is positioned to deliver the next generation of high bandwidth streaming for global sporting events. The combination of DoiT and Google Cloud support, along with Phenix's extensive expertise, enables reliable management of the biggest entertainment events worldwide while delivering nuanced, high-quality experiences.
Explore how DoiT Cloud Intelligence helps teams improve visibility, governance, and unit economics across cloud environments.

DoiT was a true partner, not a vendor. They helped us understand the problem, refine the vision, and build something production-ready far faster than we could have on our own. Their expertise, responsiveness, and commitment made all the difference.
Dr. Anish Kapur, Founder & CEO, Promptly
DoiT's Customer Success and Forward Deployed Engineering teams work very closely with us. The regular sessions with our CSM keep us focused on the right priorities, and the FDEs provide the deep technical guidance we need to validate decisions and optimize our environment. That combination has been genuinely valuable for us.
Alexander Lundberg Santos, Platform Engineer at Extenda Retail
When we started working with DoiT, we deployed Flexsave to save time and reduce complexity. We still use it today. But what really stands out is the expert support. Having someone to collaborate with on deep cloud cost topics, someone who really understands the nuances, is incredibly valuable.
Jesper Terkelsen, CTO at Monta
DoiT's Cloud Accelerator turned our AI idea into a shipped product, saving at least three months of development and delivering reliable, explainable insights our customers trust.
Scott Desgrosseilliers, CEO and co-founder, Wicked Reports
Working with DoiT gave us the speed of a startup and the rigor of an enterprise R&D lab. We launched an AI feature in ninety days with zero engineering lift, unified our cloud visibility across multiple products and built a foundation to scale AI responsibly.
Tim Green, SVP of AI, DaySmart
Our AWS environment had grown rapidly, and complexity was outpacing control. DoiT helped us bring structure and clarity, aligning financial and technical decisions through a shared foundation.
Maurizio Trezzi, Director of IT, Vivaticket
DoiT gives us contextual insight into what's happening in our cloud environment. That helps us ensure we're meeting customer needs while managing our costs. It's that central pane of glass that lets engineering and finance work together, powered by the technology and backed by DoiT's people.
Matt Warner, Co-Founder and CEO at Blumira
For anyone considering DoiT: do it. The tools pay for themselves. We've reduced costs, improved visibility, and built a platform that can scale globally with control and confidence.
Matej Serbec, CTO, TradeLocker
DoiT didn't just give us a product – they gave us clarity. Cloud Diagrams has helped our teams understand what we're running, why we're running it, and where we can improve. The real-time visibility is a game changer for engineering, leadership, and everything in between.
Donnie Green, VP of Platform Engineering, Bloomerang
With maybe 5-10 minutes, Ava had guided me right down into the low-level detail of the services that we were running in our compute environment, named the exact instances that were starting to chew through our money, produced a report for me that showed that this was almost a direct correlation to the cost growth that we were seeing, which meant that we were able to get on top of it pretty much immediately.
Stephen Roughley, Head of Engineering at Sentric Music
With DoiT Cloud Intelligence™ managing our procurement and DoiT's engineers acting as an extension of my team, my costs are down, my efficiency is up, and my profitability is up
Mitch Bernet, Founder and CEO at Atadex
A key takeaway for me working with DoiT is that the level of professionalism is extremely high. They're an obvious choice if you're looking for a partner to help implement best practices in your cloud environment and reduce cost.
Oliver Young, Senior Technical Manager at Skyral
We knew WhatsApp was the perfect channel for global remittances, but building secure, real-time conversations across languages was a massive challenge. DoiT helped us break through. They didn't just advise, they helped us architect and launch a GenAI solution that's 100x more powerful than what we had. We're now in a completely different league.
Jaime Gonzalez-Gasque, CEO, Reimagination Technologies
Let us show you what ships this week.