Transforming fashion: DoiT helps Pronti AI migrate to a serverless optimized infrastructure on Google Cloud

June 2023

Pronti AI revolutionized its fashion AI app, achieving enhanced security, agility, and cost optimization with DoiT on Google Cloud

“DoiT's expertise has been invaluable in migrating the application for our core product to Google Cloud Platform. DoiT helped us to anticipate and address scalability, security, and automation challenges, which enhanced our app's security and agility, and optimized its costs. We have already seen increased efficiency resulting in a more productive environment and allowing our team to focus on what matters – developing our product.”
Mila Banerjee
CEO

The Challenge

Pronti AI initially developed its fashion stylist app on AWS, but struggled to scale and right-size resources. As initially set up, Pronti AI's infrastructure was over-provisioned and lacked autoscaling. Additionally, its self-managed Kubernetes database increased risk and maintenance overhead. Together, these challenges drove unnecessary costs and operational complexity. With a small IT team and limited AWS depth, Pronti AI needed a simpler, managed approach—starting with its core cloud footprint.

The Solution

DoiT and Pronti AI started working together at the start of the migration and redesign, which enabled DoiT to pinpoint weaknesses in the previous architecture. Through its review, DoiT identified three critical areas: inflexible resource provisioning, heavy maintenance, and gaps in security. DoiT proposed a simplified Google Cloud architecture that maximized managed and serverless services, shifting operational burden from Pronti AI to the platform and DoiT.

Results

Increased security and agility with strengthened architecture reducing breach risk and enabling faster change delivery
Automated testing and deployment improving developer efficiency and release reliability
Cost optimization through managed and serverless services, eliminating over-provisioning and reducing operational complexity

Meet Pronti AI

Pronti AI revolutionizes how people engage with fashion by harnessing the power of artificial intelligence. With its innovative mobile application, Pronti AI provides users with tailored outfit recommendations and expert shopping guidance derived from their personal closets, specific occasions, and even their current moods. By allowing users to upload pictures of their clothing items effortlessly, Pronti AI unlocks a world of fashion possibilities, empowering individuals to make informed style decisions and confidently express themselves through their unique sense of fashion. To enhance the experience, Pronti also gives suggestions on items to buy that fit the clothes the user already has.

Scalability and Elasticity Solutions

Given rigid provisioning, DoiT first focused on scalability and elasticity. By adding Google Cloud Run, Pronti AI could absorb demand spikes without managing infrastructure. Integrating Cloud Run with Google Cloud Build streamlined CI/CD and autoscaling for APIs, ensuring responsive capacity for varying workloads. To ensure efficient database schema upgrades, DoiT supported Pronti AI in setting up Cloud Run Jobs for database schema upgrades. Isolated, ephemeral runs allowed safe, independent schema changes, minimizing impact on application performance and availability.

Automated CI/CD Integration

To automate build/test/CI/CD for APIs, DoiT's Cloud Reliability Engineers (CREs) recommended integrating Cloud Build with GitHub. This integration kept APIs up to date and eliminated manual deployments. The integration enabled CI/CD, improving developer efficiency. Cloud Build allowed custom build steps and configurations. This flexibility let the team tailor pipelines to its requirements. Build triggers, environment variables, tests, and custom scripts enabled rich customization.

Enhanced Security Architecture

To finalize the migration and optimization, DoiT hardened the security architecture. To enhance security and isolation, DoiT moved the database to internal IPs and connected it via VPC Serverless Connector. This approach reduced attack surface, improved latency, simplified networking, and eased compliance, while integrating cleanly with VPC resources.

See how DoiT helps cloud teams control spend

Explore how DoiT Cloud Intelligence helps teams improve visibility, governance, and unit economics across cloud environments.

Visit DoiT Talk to our team

Story overview

What they say

DoiT was a true partner, not a vendor. They helped us understand the problem, refine the vision, and build something production-ready far faster than we could have on our own. Their expertise, responsiveness, and commitment made all the difference.

Dr. Anish Kapur, Founder & CEO, Promptly

DoiT's Customer Success and Forward Deployed Engineering teams work very closely with us. The regular sessions with our CSM keep us focused on the right priorities, and the FDEs provide the deep technical guidance we need to validate decisions and optimize our environment. That combination has been genuinely valuable for us.

Alexander Lundberg Santos, Platform Engineer at Extenda Retail

When we started working with DoiT, we deployed Flexsave to save time and reduce complexity. We still use it today. But what really stands out is the expert support. Having someone to collaborate with on deep cloud cost topics, someone who really understands the nuances, is incredibly valuable.

Jesper Terkelsen, CTO at Monta

DoiT's Cloud Accelerator turned our AI idea into a shipped product, saving at least three months of development and delivering reliable, explainable insights our customers trust.

Scott Desgrosseilliers, CEO and co-founder, Wicked Reports

DaySmart

Working with DoiT gave us the speed of a startup and the rigor of an enterprise R&D lab. We launched an AI feature in ninety days with zero engineering lift, unified our cloud visibility across multiple products and built a foundation to scale AI responsibly.

Tim Green, SVP of AI, DaySmart

Our AWS environment had grown rapidly, and complexity was outpacing control. DoiT helped us bring structure and clarity, aligning financial and technical decisions through a shared foundation.

Maurizio Trezzi, Director of IT, Vivaticket

DoiT gives us contextual insight into what's happening in our cloud environment. That helps us ensure we're meeting customer needs while managing our costs. It's that central pane of glass that lets engineering and finance work together, powered by the technology and backed by DoiT's people.

Matt Warner, Co-Founder and CEO at Blumira

For anyone considering DoiT: do it. The tools pay for themselves. We've reduced costs, improved visibility, and built a platform that can scale globally with control and confidence.

Matej Serbec, CTO, TradeLocker

DoiT didn't just give us a product – they gave us clarity. Cloud Diagrams has helped our teams understand what we're running, why we're running it, and where we can improve. The real-time visibility is a game changer for engineering, leadership, and everything in between.

Donnie Green, VP of Platform Engineering, Bloomerang

Sentric Music

With maybe 5-10 minutes, Ava had guided me right down into the low-level detail of the services that we were running in our compute environment, named the exact instances that were starting to chew through our money, produced a report for me that showed that this was almost a direct correlation to the cost growth that we were seeing, which meant that we were able to get on top of it pretty much immediately.

Stephen Roughley, Head of Engineering at Sentric Music

Atadex

With DoiT Cloud Intelligence™ managing our procurement and DoiT's engineers acting as an extension of my team, my costs are down, my efficiency is up, and my profitability is up

Mitch Bernet, Founder and CEO at Atadex

Skyral

A key takeaway for me working with DoiT is that the level of professionalism is extremely high. They're an obvious choice if you're looking for a partner to help implement best practices in your cloud environment and reduce cost.

Oliver Young, Senior Technical Manager at Skyral

We knew WhatsApp was the perfect channel for global remittances, but building secure, real-time conversations across languages was a massive challenge. DoiT helped us break through. They didn't just advise, they helped us architect and launch a GenAI solution that's 100x more powerful than what we had. We're now in a completely different league.

Jaime Gonzalez-Gasque, CEO, Reimagination Technologies

Your cloud bill shouldn't be a mystery

Let us show you what ships this week.

Book a demo