Tailor Brands Finds a Tailor-Made Solution with DoiT and AWS

July 2021

AI-powered business platform reduces AWS costs by 35% while focusing engineering team on product innovation

35%: cost reduction

“We work with DoiT because their expertise helps us use AWS services at a higher level. It's like turbocharging the benefits. The result is my engineers are focused on making the business better, not on the day-to-day of keeping it running. This is what people mean when they talk about working smarter.”
Nadav Shatz
Chief Technology Officer

The Challenge

Tailor Brands needed to maximize their engineering team's productivity by reducing time spent on infrastructure maintenance. With a relatively small technical team of 30 people and a DevOps culture requiring multiple daily deployments, they wanted to avoid wasting staff time on everyday maintenance tasks and focus on business and application development instead.

The Solution

DoiT helped Tailor Brands migrate most of their Amazon EC2 workloads to Spot Instances across multiple production environments. They also implemented monitoring tools including Amazon CloudWatch and CloudHealth to provide improved transparency into AWS spending, enabling informed cost optimization decisions without disrupting performance or product development.

Results

Achieved 35% cost reduction through strategic migration to Amazon EC2 Spot Instances
Enabled engineering team to focus on product innovation rather than infrastructure maintenance
Implemented real-time spending analysis tools for continuous cost optimization
Improved access to AWS support and guidance for technical issues

Meet Tailor Brands

Tailor Brands is an automated platform that uses AI to enable small businesses to launch and run their business, starting with a logo and branding, and includes all of their online presence such as domain, website, business mailbox, social media assets, and more. Over 26,000,000 companies currently use the service. The AI system learns from every customer, using their likes, dislikes, and adjustments to fine-tune what it offers similar customers. Tailor Brands has a strong DevOps culture with a 30-person engineering team focused on fast product development, with system updates happening multiple times a day.

Strategic Migration to Spot Instances

DoiT helped Tailor Brands move most of their Amazon EC2 workloads to Spot Instances to improve efficiencies and reduce costs. This big project covered multiple production environments and achieved a smooth migration from more expensive on-demand instances. The project delivered a 35% cost reduction at deployment, with potential for even higher reductions as the system is fine-tuned. This strategic approach allowed Tailor Brands to maintain performance while significantly reducing infrastructure costs.

Enhanced Cost Visibility and Control

DoiT worked with the Tailor Brands finance team to implement monitoring tools including Amazon CloudWatch and CloudHealth for AWS. This provides improved transparency into AWS spending, enabling teams to identify excessive expenditures in specific areas rather than making general cost statements. The detailed insights allow for informed conversations about cost reduction without disrupting performance or product development, ensuring optimal use of different AWS instance types for maximum value.

Comprehensive AWS Architecture

Tailor Brands runs most of its systems on Amazon EKS to manage clusters, reducing the burden on their engineering team. They use Amazon ElastiCache to reduce database request demands, Amazon Athena on S3 for their data lake, Amazon Redshift for analytical work, and Amazon SageMaker for machine-learning programming. The company is evaluating AQUA for Amazon Redshift, which can speed up queries by up to 10 times, and exploring more managed services to reduce overhead.

Future Growth and Optimization

Tailor Brands is expanding machine learning capabilities to refine customer offerings and improve their one-stop-shop business services. Their systems constantly analyze user customization patterns to inform design and personalization engine improvements. The company plans to expand services for small businesses and improve existing offerings including website design, social media marketing, and printing services. With real-time spending analysis tools in place, they expect even greater returns on their AWS investment.

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Story overview

What they say

DoiT was a true partner, not a vendor. They helped us understand the problem, refine the vision, and build something production-ready far faster than we could have on our own. Their expertise, responsiveness, and commitment made all the difference.

Dr. Anish Kapur, Founder & CEO, Promptly

DoiT's Customer Success and Forward Deployed Engineering teams work very closely with us. The regular sessions with our CSM keep us focused on the right priorities, and the FDEs provide the deep technical guidance we need to validate decisions and optimize our environment. That combination has been genuinely valuable for us.

Alexander Lundberg Santos, Platform Engineer at Extenda Retail

When we started working with DoiT, we deployed Flexsave to save time and reduce complexity. We still use it today. But what really stands out is the expert support. Having someone to collaborate with on deep cloud cost topics, someone who really understands the nuances, is incredibly valuable.

Jesper Terkelsen, CTO at Monta

DoiT's Cloud Accelerator turned our AI idea into a shipped product, saving at least three months of development and delivering reliable, explainable insights our customers trust.

Scott Desgrosseilliers, CEO and co-founder, Wicked Reports

DaySmart

Working with DoiT gave us the speed of a startup and the rigor of an enterprise R&D lab. We launched an AI feature in ninety days with zero engineering lift, unified our cloud visibility across multiple products and built a foundation to scale AI responsibly.

Tim Green, SVP of AI, DaySmart

Our AWS environment had grown rapidly, and complexity was outpacing control. DoiT helped us bring structure and clarity, aligning financial and technical decisions through a shared foundation.

Maurizio Trezzi, Director of IT, Vivaticket

DoiT gives us contextual insight into what's happening in our cloud environment. That helps us ensure we're meeting customer needs while managing our costs. It's that central pane of glass that lets engineering and finance work together, powered by the technology and backed by DoiT's people.

Matt Warner, Co-Founder and CEO at Blumira

For anyone considering DoiT: do it. The tools pay for themselves. We've reduced costs, improved visibility, and built a platform that can scale globally with control and confidence.

Matej Serbec, CTO, TradeLocker

DoiT didn't just give us a product – they gave us clarity. Cloud Diagrams has helped our teams understand what we're running, why we're running it, and where we can improve. The real-time visibility is a game changer for engineering, leadership, and everything in between.

Donnie Green, VP of Platform Engineering, Bloomerang

Sentric Music

With maybe 5-10 minutes, Ava had guided me right down into the low-level detail of the services that we were running in our compute environment, named the exact instances that were starting to chew through our money, produced a report for me that showed that this was almost a direct correlation to the cost growth that we were seeing, which meant that we were able to get on top of it pretty much immediately.

Stephen Roughley, Head of Engineering at Sentric Music

Atadex

With DoiT Cloud Intelligence™ managing our procurement and DoiT's engineers acting as an extension of my team, my costs are down, my efficiency is up, and my profitability is up

Mitch Bernet, Founder and CEO at Atadex

Skyral

A key takeaway for me working with DoiT is that the level of professionalism is extremely high. They're an obvious choice if you're looking for a partner to help implement best practices in your cloud environment and reduce cost.

Oliver Young, Senior Technical Manager at Skyral

We knew WhatsApp was the perfect channel for global remittances, but building secure, real-time conversations across languages was a massive challenge. DoiT helped us break through. They didn't just advise, they helped us architect and launch a GenAI solution that's 100x more powerful than what we had. We're now in a completely different league.

Jaime Gonzalez-Gasque, CEO, Reimagination Technologies

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