Helping Trigo turn supermarkets into smart stores with AI and 3D modeling

January 2022

Trigo's ongoing partnership with DoiT is helping it achieve the scalability and accuracy for automated grocery shopping

“We rely on BigQuery's ability to store, analyze, and process significant volumes of data efficiently and quickly. This allows us to improve the accuracy, productivity, and efficiency of our system when we bring a store from testing to live.”
Daniel Gabay
Co-founder and Chief Technology Officer

The Challenge

Trigo needed to create a frictionless shopping experience that could accurately track customer behavior in real-time. The challenge involved processing data from hundreds of cameras simultaneously while accounting for unpredictable shopper behavior like putting items back or swapping products. As a startup expanding globally, Trigo required scalable, cost-effective infrastructure that could handle rapid data growth and support stores across multiple regions.

The Solution

Trigo partnered with DoiT International to implement Google Cloud solutions. The company uses Google Kubernetes Engine for autoscaling microservices, Cloud Bigtable for constantly growing databases, Pub/Sub for managing fluctuating data streams, and BigQuery as the main data warehouse. This infrastructure enables 3D modeling of store ecosystems and real-time processing of shopping data from multiple global locations.

Results

Improved accuracy when determining what products customers place in shopping baskets
Efficient storage, analysis, and processing of significant data volumes with BigQuery
Autoscaling capabilities that adjust to fluctuating store traffic throughout the day
Better accuracy, productivity, and efficiency when transitioning stores from testing to live operations

Meet Trigo

Trigo was founded in 2018 by brothers Michael and Daniel Gabay to transform grocery shopping through AI-powered smart stores. The company supplies retailers with technological infrastructure that enables seamless shopping experiences where customers can shop and leave without traditional checkouts. Using proprietary algorithms and ceiling-mounted cameras, Trigo's EasyOut™ solution tracks customer journeys and automatically bills purchases through 3D modeling and AI computing.

Delivering Scalability

Trigo chose Google Cloud for its flexibility, scalability, speed, and cost-effectiveness. As the company expands globally with stores in North America, Europe, and the Middle East, Google Cloud's extensive global server presence helps reduce latency and improve data processing times. The partnership provides reliability and scalability crucial for handling rapid data growth without lags or blackouts that could affect new store rollouts.

Results and Impact

Google Cloud enabled Trigo to fine-tune accuracy and minimize cost-per-store for its seamless shopping solution. The mutable infrastructure responds to peak shopping hours with on-demand resources while scaling down during low-traffic periods. This collaboration was key to the success of the first fully automated Trigo-powered store in London, demonstrating improved productivity and efficiency in store operations.

What's Next

Trigo views its partnership with Google Cloud as strategic for future expansion. The Google Cloud team has connected Trigo with AI, architecture, and machine learning experts to help solve challenges and facilitate growth. With continued technical and business opportunities, the partnership positions Trigo to make seamless shopping a simple, everyday reality rather than science fiction.

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DoiT was a true partner, not a vendor. They helped us understand the problem, refine the vision, and build something production-ready far faster than we could have on our own. Their expertise, responsiveness, and commitment made all the difference.

Dr. Anish Kapur, Founder & CEO, Promptly

DoiT's Customer Success and Forward Deployed Engineering teams work very closely with us. The regular sessions with our CSM keep us focused on the right priorities, and the FDEs provide the deep technical guidance we need to validate decisions and optimize our environment. That combination has been genuinely valuable for us.

Alexander Lundberg Santos, Platform Engineer at Extenda Retail

When we started working with DoiT, we deployed Flexsave to save time and reduce complexity. We still use it today. But what really stands out is the expert support. Having someone to collaborate with on deep cloud cost topics, someone who really understands the nuances, is incredibly valuable.

Jesper Terkelsen, CTO at Monta

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Scott Desgrosseilliers, CEO and co-founder, Wicked Reports

DaySmart

Working with DoiT gave us the speed of a startup and the rigor of an enterprise R&D lab. We launched an AI feature in ninety days with zero engineering lift, unified our cloud visibility across multiple products and built a foundation to scale AI responsibly.

Tim Green, SVP of AI, DaySmart

Our AWS environment had grown rapidly, and complexity was outpacing control. DoiT helped us bring structure and clarity, aligning financial and technical decisions through a shared foundation.

Maurizio Trezzi, Director of IT, Vivaticket

DoiT gives us contextual insight into what's happening in our cloud environment. That helps us ensure we're meeting customer needs while managing our costs. It's that central pane of glass that lets engineering and finance work together, powered by the technology and backed by DoiT's people.

Matt Warner, Co-Founder and CEO at Blumira

For anyone considering DoiT: do it. The tools pay for themselves. We've reduced costs, improved visibility, and built a platform that can scale globally with control and confidence.

Matej Serbec, CTO, TradeLocker

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Donnie Green, VP of Platform Engineering, Bloomerang

Sentric Music

With maybe 5-10 minutes, Ava had guided me right down into the low-level detail of the services that we were running in our compute environment, named the exact instances that were starting to chew through our money, produced a report for me that showed that this was almost a direct correlation to the cost growth that we were seeing, which meant that we were able to get on top of it pretty much immediately.

Stephen Roughley, Head of Engineering at Sentric Music

Atadex

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Mitch Bernet, Founder and CEO at Atadex

Skyral

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Oliver Young, Senior Technical Manager at Skyral

We knew WhatsApp was the perfect channel for global remittances, but building secure, real-time conversations across languages was a massive challenge. DoiT helped us break through. They didn't just advise, they helped us architect and launch a GenAI solution that's 100x more powerful than what we had. We're now in a completely different league.

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